Mad Over Millets (MOM) was founded by Himanshu and friends during the COVID-19 pandemic, a time that reinforced the importance of nutrition, immunity, and mindful eating. What began as a shared passion soon evolved into a clear mission — to make nutritious, millet-based foods both accessible and enjoyable.

Built with a strong vision, MOM creates delicious, healthy cookies using wholesome millets and super seeds, without compromising on taste. The brand serves a defined audience of health-conscious consumers, including families, young professionals, fitness enthusiasts, and parents seeking better snack options for their children.

The core team comes from varied professional backgrounds, bringing together expertise across food innovation, operations, branding, and business strategy. This diversity has added significant value to both product development and brand building, allowing MOM to consistently deliver quality-driven products.

Proudly Made in India, MOM is committed to locally sourcing ingredients wherever possible — supporting Indian farmers, encouraging sustainable practices, and ensuring freshness and traceability.